Prof. James A Sterns (AG-Food/ Resource Economics)
jasterns@ufl.edu
Commodities to Café ? Agricultural and Food Marketing in France (AEB 4931, 3 Credits)
Through an intensive seven-day program, students in this course will be presented with an overview of the agricultural and food marketing system of France. Discussions, presentations and assigned reading materials will include the following topics ? the French approach to supply chain management (i.e., les filieres), food quality signaling in French foods, the tradition of fresh markets in France, European grocery retailing, and international agricultural trade and its relationship to economic development. Through these activities, students will be introduced to a wide range of perspectives about food marketing, and how agricultural producers and food processors are able to meet the strident, quality-focused demand of their customers. Time in Paris will be balanced across types of activities so that cultural events, tours and visits will be incorporated into the overall program. Students in this course should anticipate a very demanding experience that will require them to be open-minded, flexible, curious, hard working and sleep deprived!
Pre-requisites : None but recommended AEB3300, Principles of Agricultural and Food Marketing, or by permission of instructor.
UFIC Study Abroad Advisor: Dr. Martin McKellar - mmckellar@ufic.ufl.edu